#ai-committee· 9 members
Today
JM
JordanVP Enrollment9:02
Not fun. Our enrollment funnel is collapsing. We spent ~23% more than last year but traffic is sliding. We're on track for a smaller class this year than last even.
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DP
Dr. PatelProvost · chair9:04
I was looking at our organic dashboard last week. Same story there, unfortunately.
CR
CaseyComms9:06
@Patel I read this last night... Sound familiar? Google Search As You Know It Is Over | techcrunch.com
JM
JordanVP Enrollment9:08
Yep... My niece did all her research on AI and Reddit. Our funnel has kind of gone dark.
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someone is typing…
+Message #ai-committee➤
The channels that built higher-ed marketing are collapsing
64%
of Google searches now return an AI answer before any blue link
60%
of students use AI chatbots for college research — up from 49% a year ago
Down
PPC, email open rates & organic SEO clicks are all in decline
Pew Research 2025 · EducationDynamics 2025 · Search Engine Land 2026
Each figure — that stage vs. last year
The Dark Funnel you've lost sight of how students arrive Visibility Down 31%YoY Inquiry Down 19%YoY Application Down 10%YoY Enroll Down 6%YoY You can't see the journey now it moved to AI & Reddit, off your radar PPC, SEO & social carry less weight students prefer trusted, contextual content Fewer early inquiries chatbots field the basics They arrive pre-shaped by sources you weren't in The decision forms upstream before they weigh your offer
Every stage shrinksDeepest losses upstream — where discovery moved to AI & Reddit
The Dark Funnel you've lost sight of how students arrive Reddit × AI Search powered by topseeded Visibility Up 29%YoY Inquiry Up 19%YoY Application Up 11%YoY Enroll Up 7%YoY topseeded runs this layer for you Reddit presence + AI seeding, managed We seed the AI answers you surface when students ask AI A real, disclosed Reddit presence in the threads students actually read AI intel steers the work we track which threads convert And it compounds cited threads keep working 24/7
Every stage growsBiggest gains upstream — where you re-enter the research
#ai-committee· 9 members
Wednesday
CR
CaseyComms2:14
Found a company that does this — they help seed AI answers by building a Reddit presence topseeded.co
DP
Dr. PatelProvost · chair2:16
What do they actually do?
CR
CaseyComms2:18
From the site: "Discover new audiences, build your visibility where students research, and seed compounding AI answers."
JM
JordanVP Enrollment2:19
Great! Booked a Reddit × AI audit for next Tuesday with one of their founders. See everyone Tuesday.
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+Message #ai-committee➤
How topseeded does it
We make the dark funnel visible — and yours to own.
Visible, legible, and yours
Reddit managementReal, disclosed accounts active in the threads students trust.
AI answer seedingYour school cited in the answers ChatGPT and Google give.
AI intelWe track the live conversations — and what's actually converting.
Book your Reddit × AI audit →